Open water
Gear that earns a spot in the boat.
Simple, dependable choices for crappies, sunnies, bass, northern pike, and the Midwest waters we know.
Explore open water →Affordable gear, practical old-boat upgrades, and Midwest fishing notes for dads who work hard and get out when they can.
Open WaterHard WaterSome of us fish from boats old enough to vote. Some of us get a few hours between work, family, and everything else. This is a Minnesota fishing brand for making those hours count—whether the lake is open or locked under ice.
Simple, dependable choices for crappies, sunnies, bass, northern pike, and the Midwest waters we know.
Explore open water →Practical equipment, safety-first prep, and honest help for getting a few good hours outside.
Explore hard water →The ongoing story of a 2002 fiberglass fish-and-ski that gets a family onto the water.
Read Old Boat Notes →